Tips for Smoothing the Thought Leadership Process

Posted on April 27, 2016 Published by Leave your thoughts

The first quarter of 2016 has been super busy here at Sententia Partners – that is, in a good way.

One highlight was organizing and attending a one-day supply chain conference in Boston. Our writing projects for clients included a white paper on marketplace lending and a bylined article on insurance-linked securities. Our blog posts were on subjects as diverse as electronics recycling and safety risks in food supply chains to quality assurance testing and machine learning. We also shepherded the publication of thought leadership pieces in the Wall Street Journal and Sloan Management Review.

Sherree DeCovny published two articles in CFA Institute Magazine – one about the diversity elements in Dodd-Frank and the other on the new collateral management rules for buy side and sell side firms. In addition, cialis sale Sherree DeCovny and Ken Cottrill co-wrote an article about blockchain for European Financial Review.

Thought leadership content is a great way to differentiate yourself from your competitors, but it involves a lot of mental effort, organization and commitment.

Here are some tips to make the process go smoothly:

  • Define your messages and target audience before you start.
  • Choose a project champion or key content provider who will steer the effort.
  • Decide on an angle for your communications. What’s happening in your industry or in the news that illustrates the importance of your message?
  • Determine the best way to distribute the content and capture leads.
  • Set realistic goals. What do you expect to get from this exercise?

There’s always plenty to talk about, that’s for sure. Sententia Partners is always here to help make your ideas fly.

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