The art of making people look smart

Posted on August 5, 2019

By Sherree DeCovny Thought leadership content plays an important role in marketing strategy. It’s a great way to demonstrate that your organization understands the issues and pain points in your industry, and has ideas about addressing them. However, developing good content is a process that involves identifying a compelling idea or angle, structuring an outline, interviewing subject matter experts, writing and editing multiple drafts, obtaining approvals and distributing it... Read More

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