Author Archives for Sententia Partners


April 15, 2021 1:21 pm Published by Leave your thoughts

Spring is finally here after what seems like the longest winter ever, and we’re coming out of hibernation with some exciting news to share. Chain Business Insights is now part of Sententia Partners, a provider of research and thought leadership content for leading companies in financial services, information technology and supply chain management. Yes, we’ve more or less been on lockdown for the past year. But that’s not to... Read More

The art of making people look smart

August 5, 2019 12:17 pm Published by Leave your thoughts

By Sherree DeCovny Thought leadership content plays an important role in marketing strategy. It’s a great way to demonstrate that your organization understands the issues and pain points in your industry, and has ideas about addressing them. However, developing good content is a process that involves identifying a compelling idea or angle, structuring an outline, interviewing subject matter experts, writing and editing multiple drafts, obtaining approvals and distributing it... Read More