Blog program for a logistics services firm

Posted on July 16, 2015 Published by

Challenge: An international, multi-billion dollar logistics services firm needed to expand its marketing effort to include social media. The first objective was to create a weekly blog for one of its main divisions, but the organization lacked the writing resources and know how to achieve its goal.

Solution: The enterprise retained Sententia Partners to create the blog. In collaboration with senior corporate managers, Sententia mapped out a monthly schedule of blog posts that reflected the organization’s marketing strategy and business reach. Sententia ghost-wrote the posts for internal subject matter experts, and helped the company to establish the blog as a key element of its marketing program.

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This post was written by Sententia Partners