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By Sherree DeCovny, Founder ​About 25 years ago dietary supplements was a $4 billion industry comprising about 4,000 unique products. Today, it’s worth more than $40 billion, and there are more than 50,000 products, according to the U.S. Food and Drug Administration (FDA). The industry is much bigger when you add natural foods and beverages as well as cannabis products into the mix. Despite the exponential growth, companies’ operations... Read More

By Sherree DeCovny Thought leadership content plays an important role in marketing strategy. It’s a great way to demonstrate that your organization understands the issues and pain points in your industry, and has ideas about addressing them. However, developing good content is a process that involves identifying a compelling idea or angle, structuring an outline, interviewing subject matter experts, writing and editing multiple drafts, obtaining approvals and distributing it... Read More