Challenge: When a major state university launched a new specialized master’s degree program in quantitative finance, its primary marketing challenge was to create awareness amongst potential students, companies and sponsors. It lacked collateral that distinguished its curriculum from similar programs offered by both the university and its competitors. It had a plan to hold a conference with world-renowned speakers, but needed additional support to get it off the ground.

Solution: After analyzing their needs, Sententia Partners created a communications plan for the program’s directors. We teamed up with a PR expert and a graphic designer to provide a complete marketing solution including website copy, a PowerPoint presentation, a brochure, press releases, article quotations in a premier industry publication and a conference folder. Moreover, we provided social media support on LinkedIn and Twitter before, during and after the conference and attended the speakers’ dinner after the event.

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This post was written by Sententia Partners