Challenge: A global financial institution offers its corporate customers a full array of products and services, including advanced technology. Its challenge is to constantly reinforce the brand and support sales efforts through an ongoing thought leadership campaign.
Solution: Sententia Partners functions as an in-house resource and plays a key role in forming and communicating the company’s messages. We work directly with many of the company’s executives and customers worldwide. We generate ideas, write white papers, blogs, case studies, bylined articles, newsletters and speeches. Most collateral is downloadable on the company’s website, enabling it to capture leads. We are also their eyes and ears at industry conferences, and we support their social media efforts.
Challenge: A global financial institution offers its corporate customers a full array of products and services, including advanced technology. Its challenge is to constantly reinforce the brand and support sales efforts through an ongoing thought leadership campaign.
Solution: Sententia Partners functions as an in-house resource and plays a key role in forming and communicating the company’s messages. We work directly with many of the company’s executives and customers worldwide. We generate ideas, write white papers, blogs, case studies, bylined articles, newsletters and speeches. Most collateral is downloadable on the company’s website, enabling it to capture leads. We are also their eyes and ears at industry conferences, and we support their social media efforts.
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This post was written by Sententia Partners